Identify who you are, not just what you do.
So you've started up a business, or may have been operating some time. You may have even recruited some people to work for you. You've spent countless hours on marketing, generating leads and have secured some repeat customers, its all going really well. So far its all been about providing the best service you can to your customers.
Do you think about why these customers chose you? Was it your product, your skills in the service you provide, a referral or price maybe? Or could something else have attracted them:- YOU. Maybe they chose who you are, what you value, how you relate to people and your business ethics.
When starting up a business, which I have recently done myself, I think its really important to get across your personality, your style of working and how you like to engage with others. Think about what is important to you, try to articulate these values and start to formulate who you (and therefore your company) is, in a way you can commute to customers. Formulating a strong identify not only of your product or service, but who you are as company can strengthen your relationship with your customers and employees. Perhaps devise and communicate a vision and mission statement. Before you know it, you have determined your company culture and you can base any future employee hiring decisions, business opportunities, internal processes and activities around this to truly embed it into your company and create a sense of purpose and belonging for your employees.
Its never too late to tweak a company culture if its not quite gone down the road you anticipated. Have a think about all these points and start to incorporate them into your day to day business operations, including how you can support your employees to adapt and embrace it too.
Motivate HR Ltd is a HR Consulting company, specialising in workplace transformation, helping people feel motivated, engaged, happy and productive at work.